Veg out: why 5 A Day hasn’t worked

Policy product type
Specially commissioned briefing for LGiU Scotland
Published date
March 7, 2019
Ruth Fry, LGiU Scotland Associate
People, Services
Related LGiU Scotland content

Loose change: using behavioural insights to influence outcomes

This briefing looks at the reasons the 5 A Day campaign has failed to improve people’s eating habits, and how barriers to change could be removed. It is likely to be useful to those with an interest in public health or behaviour change.

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